Clean Energy / 2025
GreenPath. Turning a sustainability report into a lead engine
A solar installer's annual PDF became an interactive savings calculator that now generates a third of all qualified leads.
- 3.1x
- Qualified leads
- -19 days
- Sales cycle
- #1
- For 'solar cost Nepal'
- 34%
- Of pipeline from content
The problem
GreenPath's best asset — real installation data — sat inside a PDF nobody downloaded. Sales calls opened with the same three questions about cost and payback every time.
What we did
Built a savings calculator that estimates payback from roof size and usage
Published a data-backed content cluster around solar cost in Nepal
Piped calculator results into HubSpot as scored, pre-qualified leads
Instrumented the funnel so marketing could see which content closed
The result
Sales calls now start after the pricing question is answered. Qualified leads tripled and the sales cycle shortened by nearly three weeks.
“The calculator does the first sales call for us. Our team now spends its time on people who are ready to buy.”
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