Longer pieces on the decisions that move a number — what to diagnose first, what an audit should surface, and which work compounds. Fewer of them, and each one argued properly.
We rebuilt six sites for Largest Contentful Paint this year. Four changes accounted for almost all of the improvement — and none of them was the one clients expected.
Kabin Bhattarai
A rebuild is the cheapest moment to fix crawl waste, and the most expensive moment to create it. Here is the eleven-point audit we run in week one, with the exact commands.
Nabin Gurung
Across eleven audits, the same three problems accounted for most of the gap between traffic and enquiries. None of them was the design.
Sneha Maharjan
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