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Education2025· 9 weeks

EduBridge

A learning platform that stopped losing students at signup

Rebuilt an eight-step enrolment flow into three, and gave the academic team a CMS they no longer needed a developer to use.

3.4x
Signup conversion
-71%
Page load time
+180%
Organic sessions
12k
Students enrolled

The problem

EduBridge spent well on ads but converted under 1% of visitors. Enrolment ran through eight screens, course pages took nine seconds to load, and every content change sat in a developer queue.

What we did

  1. 01Rebuilt the front end in Next.js with static course pages and incremental revalidation
  2. 02Collapsed enrolment to three steps with saved progress and one-tap resume
  3. 03Modelled courses as structured data so listings surface in Google's course results
  4. 04Gave the academic team a block-based CMS with preview and scheduled publishing

The result

Conversion rate more than tripled on the same ad spend. Course pages now publish in minutes, and organic enrolments cover a third of intake.

“The same traffic, three times the students. Nothing else about our marketing changed.”
Rabin Karki — Co-founder, EduBridge

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