Education / 2025
EduBridge. A learning platform that stopped losing students at signup
Rebuilt an eight-step enrolment flow into three, and gave the academic team a CMS they no longer needed a developer to use.
- 3.4x
- Signup conversion
- -71%
- Page load time
- +180%
- Organic sessions
- 12k
- Students enrolled
The problem
EduBridge spent well on ads but converted under 1% of visitors. Enrolment ran through eight screens, course pages took nine seconds to load, and every content change sat in a developer queue.
What we did
Rebuilt the front end in Next.js with static course pages and incremental revalidation
Collapsed enrolment to three steps with saved progress and one-tap resume
Modelled courses as structured data so listings surface in Google's course results
Gave the academic team a block-based CMS with preview and scheduled publishing
The result
Conversion rate more than tripled on the same ad spend. Course pages now publish in minutes, and organic enrolments cover a third of intake.
“The same traffic, three times the students. Nothing else about our marketing changed.”
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